Anil Sharma

Better ways to advertise

How can you make someone watch an advertisement of a product or brand they don’t need? I’m sure this question keeps many admen on their feet. Ikea, the world’s largest furniture retailers came up with a wonderful idea. They just released 100 cats in one of their showrooms at night and filmed it to see what happen.

Watch the video here. Do remember – you’re also watching an add.

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